Have you ever posted something one day, received little to no response, only to post it the next day and received a steady stream of likes and comments? From huge corporations to individual users, everyone has dealt with this phenomenon at some point or another.

It’s easy to attribute this to the content which is posted. However, although it is definitely a factor, there is a whole other factor which comes into play. According to a study, done by Bolser, this may have more to do with the time and day the content was posted.

If you want to boost your social media game, then check out the diagram below:

Next time you decide to post something to Facebook or Twitter, be sure to take into account the time of day. It’ll make all the difference!