Oreo makes “offering” for extraterrestrials in new campaign
Aliens are so hot right now.
The internet is abuzz with anticipation for the […]
June 2021
Smoother than butter: McDonald’s teams up with BTS in global campaign
Last week, McDonald’s launched the latest version of its Famous Orders ad campaign, […]
May 2021
Smart marketing: American Girl’s original dolls return
In their smartest marketing move in years, American Girl is bringing back their […]
February 2021
Cat-filter lawyer stars in “unreleased footage” spot for Mike’s Hard Lemonade
For those of you who missed it, last week a recording of a […]
The Super Bowl roundup: a cavalcade of cliché
It wasn’t advertising’s best year at the Super Bowl.
What the commercials lacked in […]
January 2021
The best branded Bernie memes
On Wednesday, Joe Biden may have been the one being sworn in as […]
A match made in heaven: the Bubly-Bublé magic is back
When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]
December 2020
What these brand reactions to viral moments tell us about marketing
Good marketing isn’t just about formulating a great strategy: it’s also about reacting […]
November 2020
Harnessing the magic of Ferris Bueller in advertising
Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
July 2020
Swing and miss: Fox Sports’ virtual fans give us the heebie jeebies
Though Major League Baseball has resumed, bans on large gatherings have rendered it […]
Moe’s promotes new burrito with mini picnic tables
Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]
October 2019
Where did Fortnite go???
How do you boost your popularity when you are already one of the […]
Meme marketing: how to do it right
In recent years, memes have become a staple of internet culture. It wasn’t […]