With white elephant gift exchanges and Christmas parties abounding, there are many exciting, beautiful, and shocking gifts that are being shared visually on social media.

Notably this season, Instagram has plenty of “present posts” floating around the site. Anyone who receives a sweet, thoughtful, or just plain weird gift can get in on the action to help ramp up excitement for the joyous Christmas Day itself. As for marketers, they’ll definitely want to pay attention to see what visually connects with audiences, because it could reveal some fantastic insights for the post-season and beyond.

Before you share a picture of your company’s new product, or that deer head you somehow “won” at your office’s white elephant party, check out this infographic from Curalate to see what pics and tricks are dominating Instagram this holiday season: