Finally there’s a way to mute those annoying friends on Instagram! In the past, there hasn’t been a way to remove friends who post too much from your feed without unfollowing – and risk offending them in the process.

But now, Instagram has finally come up with a feature similar to Facebook’s unfollow option – a mute button that keeps their posts from appearing in your feed. Now you can just mute that crazy aunt who doesn’t know how Insta works and posts twelve times a day, and she’ll never know.

Instagram said in their official statement:

With this change, you can make your feed even more personalized to what matters to you… We’re aiming to make feed the best place to share and connect with the people and interests you care about.

You can mute just their posts, or you can mute their posts and story. Friends can be unmuted at any time, and you’ll still be able to view their profile.

Unfortunately, this feature is not available immediately, but it will be rolling out as a test in the next couple weeks.

Although the feature is great for users, it may prove problematic for businesses, who may have trouble getting their messages out. Businesses will need to be on top of their Instagram game more than ever to ensure that they don’t get muted or unfollowed. However, Instagram is doing the right thing in putting user experience first, and that’s what matters.