What determines whether a blogpost is ‘good’ or ‘bad’?

Most people assume that clear, original content is the pinnacle of blogpost perfection. But surprisingly, content takes a backseat to structure. Whether you break up content via headings, add bullet points/numbered lists, or insert an image here or there to break up the text, the layout of your post will determine whether or not visitors will stay and read your content.

But if that’s the case, then what is the best way to structure a blogpost in order to capture readers?

Below, we have included an infographic which diagrams the layout of the ‘The Perfect Blog Post’. Check it out, and let us know what you think in the comments below!