Even as video advertising is rapidly becoming the dominant force behind marketing, email marketing still proves to be a very effective method of reaching your followers.

Oftentimes, a personalized message sent to a targeted audience can achieve much more with a specific group of people than a nondescript ad posted on your Facebook page can. Check out the infographic below to see how email marketers have behaved this year, what methods have succeeded, and how you can improve your email marketing strategy with optimization:

See Social Media Today for more.