Writing blog posts may seem like a bore, but they are actually more beneficial than you probably realize. Before you throw in the towel on your blog, here are three reasons why blogging is good for business and why you should just keep on blogging:

1. Blogging cultivates relationships with people on your email list.
People are on your email list because at one point in time they took an interest in you or your business. They may not even be your customers. When you email your blogs to them, however, you build a relationship with them. The blog is way of promoting your business’ message and values without it seeming like a sales pitch.

2. Blogging exponentially improves visibility.
Blogging vastly improves SEO. Websites that are static or old do not get high rankings on Google. It is only websites that are constantly updated (ie. through blogging) that automatically get higher search rankings on Google.

3. Blogging convinces referrals that they have come to the right place.
When visitors come to your website, they should be able easily to discern your values. If you have a confusing website, they will leave and most likely never return. Blogs provide a snapshot of your business and dispel any sort of confusion about your business that might arise from referrals.

In addition to all these reasons, blogging shows that your business is committed to the little details. Blogging oftentimes can be an arduous task, so when potential customers see that a business (and especially a small business) blogs regularly, they are more likely to be favorably disposed to it. A consistent blog will inspire confidence in your customers.

Sourcing via Social Media Today.