Twitter has a great deal of information running through its feeds, which is why it is important to both stand out and keep your followers engaged. Quite often, marketing is more about making the experience personal than it is about selling your ideas or products. Joel Comm, a successful entrepreneur, provides insights on how to be successful on Twitter, suggests advantageous apps for it, and exhibits how to use Twitter appropriately.

While Twitter is an obviously popular tool used by millions of people all over the world, it is still climbing in popularity when compared to Facebook, who has over a billion users. Since Twitter still has potential to grow, it provides more of an opportunity for people to affect their followers. As more people will be joining the social media site every day, you will have the potential to increase the reach of your messages. However, to reach users effectively, you need to know how to engage followers on your page, which is where our advice comes in:

Retweeting: Important, Easy, and Engaging

Retweeting is important because it shows your audience that not only are you watching and reading their posts, but you are engaging them in the commentary of the retweet itself. Retweeting is even easier now since Twitter installed a dedicated ‘retweet button.’

This change makes these retweets feel like more of a conversation, because it puts all related tweets together.

The way it works is simple. If you are in the app, you can retweet and share as is or quote the tweet. If you are on the site and you click Retweet, it opens up a window and you can comment or just retweet.

Twitter Video is the New Way to Keep Current

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Video on twitter is becoming increasingly popular. It is a way for people to engage quickly and enjoyably, since your followers get real-time streaming and you make them a part of your life. This personal touch is effective in garnering interest:

Joel records selfie videos called Walking with Joel. If he is on one of his daily walks and gets an idea, Joel pulls out his iPhone and starts recording. He’ll share until he’s done. It could be 90 seconds or 3 to 4 minutes.

“If you are making Vine videos or Twitter native videos that are compelling, people will watch them,” Joel explains. “More and more, Twitter is becoming a broadcast channel. If people are engaged and entertained, then they’re going to keep watching.”

Periscope and Meerkat are live streaming video apps, and Periscope is owned by Twitter.

Must Use Visual Tweets

Joel Comm continues to share sage advice by commenting on the use of visual tweets:

Visuals are the next level of sharing what’s happening right now, Joel explains. Not only can you tell people, you can show them.

Pictures can say a lot more than text. To be able to show people what you’re doing or thinking is really powerful.

People love sharing visuals and they love sharing quotes, whether they’re educational, inspirational, entertaining, weird or whatever. Photo quotes help communicate visually and without using up a bunch of characters.

To create images, Joel recommends Word Swag for iOS and PicLab, which is both iOS and Android. Canva is a good desktop option.

Source and quotes via Social Media Examiner.