Whether you use social media to sell a product, market a campaign, brand a business, or generate a lead, it is always best to have an execution plan. Structuring a marketing strategy that fully integrates with social media will far and away give you the best chance of generating new business.

Exactly how can social media help you? Well, for example, using LinkedIn for business-to-business networking with a personalized message is highly more likely to gain traction with senior decision makers compared to using a mass email. In addition, research shows that 52% of business owners have found their customers through Facebook. Possibilities only increase when you incorporate social media!

For a comprehensive list of the myriad ways social media can work for you or your business, take a peak at this infographic, courtesy of Branching Out Europe.