As with any profitable strategy, there are “do’s and don’ts” which you need to observe in order to be successful. When writing a headline, you do want to catch your audience’s attention in order to engage them.

Given that your headline might be your only chance to increase your clicks and grow your audience, you want to make it as eye-catching and unique as possible. To achieve this, here are some easy tips to help you avoid dull, prosaic titles, and instead write awesome, captivating headlines:

 

  1. Using ‘amazing’ in your title will likely generate more clicks on your title than any other word.
  2. Words like ‘magic,’ ‘simple,’ ‘free,’ and superlatives such as ‘always’ and ‘best’ tend to cause click-through-rates to plummet.
  3. Short and sweet titles will make your articles easier to retweet, and will display better in searches. Titles that generate the best post-click engagement are in the 21-40 character range.

For more tips and tricks, check out the infographic below that will outline and instruct you on how to make a superb headline for any campaign you need. Source is Entrepreneur and Hubspot.

Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic)