Since Facebook released Live, its video streaming feature, in February, the company has made several major changes to the feature to entice more users into posting and viewing videos.

Facebook’s latest update, Live Video, allows users browse all the videos live streaming on a world map. The map functions as a flow chart, with different dots on various parts of the globe representing live video hotspots. Once the user clicks on a dot, he can choose from the all videos in the selected location to watch. Interestingly, the map shows South East Asia as the major hotspot for Live Video.

As of now, the Live Video map is only available on desktop. It remains to be seen if Facebook will release it on mobile or offer any further updates to the map.

This most recent update follows Facebook’s April Android app redesign, when the company displaced the Messenger button and placed the Live button in the center of the app instead. In addition, Facebook made it so that users could live comment on videos as well as comment on them after the live stream has ended. All these changes are part of an ongoing attempt to move users’ attention toward the potential video offers.

Facebook Live’s greatest success came from an unlikely avenue on May 20.  A video of a laughing woman putting on a Chewbacca mask went viral and received over 130 million views, making it Facebook Live’s most watched video. When a video as simple as this can garner so many views, businesses should take heed of the untapped possibilities of Facebook Live.

Image via Tech Insider.