OPUSfidelis :: New Media Innovation


Live-Tweeting: A Challenging Opportunity

A somewhat new phenomenon, live-tweeting is growing to be a major part of modern events.  In essence, live-tweeting is a newer form of real-time journalism.  Live-tweeting is built around an event as it is happening (yes, that is where the “live comes from”) and from either participating in or offering a play-by-play commentary of the action.  Some neophytes might consider it to be simply tweeting whatever strikes your fancy while an event is playing out; however this is not the case.


Wednesday, July 23, 2014 at 10:46 am

Twitter Is Aiming to Improve Direct Messages

Though a widely used and popular social media platform, Twitter at least is aware that there is still room for improvement.  Last month, the platform began testing new features to address the inadequacy of their retweet system.  Now, they are looking to improve their direct message feature.  

A few days ago, Twitter has announced that it is planning updates for its iPhone and Android apps, which will allow users to view their direct-message history on their mobile devices.


Tuesday, July 22, 2014 at 12:22 pm

How to Avoid Easy Marketing Mistakes on Facebook

Sometimes it’s good to step away from the endless barrage of productive recommendations, and indulge in a little preventative advice.  You may be so busy focusing on what you should do, that you completely gloss over the things you definitely shouldn’t. 

Let’s go through a couple.


Monday, July 21, 2014 at 2:14 pm

World Cup Shatters Social Media Records

Earlier last month, we mentioned how the 2014 World Cup was slated to be the biggest social event in online history.  Now, with Germany as the new champion, we see that not only did the World Cup break all social media records, it shattered them.  Over the course of its month-long run, Facebook says The World Cup inspired an incredible 3 billion World Cup posts, comments, and likes.


Wednesday, July 16, 2014 at 12:31 pm