OPUSfidelis :: New Media Innovation


The Ultimate Guide to Managing Pinterest

Pinterest seems fairly self explanatory; you look for images and subjects you like, then pin it to a board to display and share.  It gets a bit more difficult, however, once you realize exactly how much organization it can require to keep a neat and attractive board.

According to recent studies, Pinterest generates more revenue than Facebook or Twitter for businesses.


Friday, January 30, 2015 at 8:58 am

The Super Bowl is Your Opportunity!

Super Bowl XLIX is almost here!  Given all the controversy already surrounding the Patriot’s (supposedly) under-inflated balls, this is shaping up to be a big one, no matter which team you are supporting.

Even if you are not the biggest football fan, your social media fans will almost certainly be tuning in to the big game.  Here are some tips from Social Media Today on how to use that popularity to engage your followers:


Wednesday, January 28, 2015 at 9:39 am

Here is One Way to Deal with Inflammatory Spam Posts

When celebrities take to social media, we often like to focus on the inevitable blunders and faux pas that result.  On the other hand, there are some well-known individuals who are able to efficiently use certain platforms to both foster and engage a growing user base.  

One such individual is Mike Rowe, of Dirty Jobs fame.  


Monday, January 26, 2015 at 1:27 pm

Snapchat’s Next Big Step

Since its beginning as a simple photo messaging application, Snapchat has made strides in its social capacities through the addition of text/video chat, as well as photo and video stories.

It was these “stories” that really furthered Snapchat’s development by allowing more than just one-on-one interaction between users. 


Friday, January 23, 2015 at 11:26 am