OPUSfidelis :: New Media Innovation


How to Dig into Twitter Using Hashtags

With about 9,100 tweets tweeted every second, Twitter is a clamorous platform, making it easy for your tweets to get lost in the sea of rival tweets.  The upside of having a veritable ocean of content is that you can use Twitter as a listening tool, by using hashtags to mine for conversations that are pertinent to your company or brand. 

Hashtags can be useful tools for elevating tweets, or piggybacking onto trending topics for a boost in relevance, but they are also like built-in topic markers.  


Wednesday, April 16, 2014 at 10:02 am

The Dos and Don’ts of Marketing with Social Media

Despite the modern glut of social media platforms, and all the separate nuances therein, there are some principles that apply to all.  Just in case you need a refresher, check after the break for an infographic detailing some dos and don'ts of using social media platforms to promote your business.  

Even if you know some of them already, it's good to have them all in one place, in an easy-to-read layout.  


What You Need to Know about Heartbleed

One word you’ve probably heard in abundance since last week (technically two words) is Heartbleed, the internet bug that has caused its fair share of chaos among the denizens of the web.  

For those not sure what the particular issue is, Heartbleed is a security flaw in OpenSSL (Secure Sockets Layer) software that lets someone with access view all the data server’s memory.  SSL software is a basic web encryption that stops other users from knowing what you’re writing and saying online.


Monday, April 14, 2014 at 10:17 am

Better Privacy on Facebook, Hopefully

Facebook has begun pushing new privacy policies and measures, as a way to gain user’s trust.  The social media site has been seeing a steady drop in user numbers, especially among the younger crowd.  

This decline is in part a result of Facebook’s notoriously murky and questionable privacy policies.  The site has had a history of updating its privacy settings without warning or explanation, and withholding certain policy information while maintaining a general disregard for user privacy.


Wednesday, April 9, 2014 at 10:19 am